This Spring’s Ultimate Outfit? Son Naeun’s Style Picks

JJ JIGOTT has unveiled its 2026 SPRING season campaign, “Quiet Layers – Urban Archive,” with actress Son Na-eun. Centered on the message that change always begins quietly, the campaign delicately captures new sensibilities blooming within the familiar rhythms of everyday life, along with the subtle shifts of the season.

The campaign expresses a sense of effortless, sensory layering that builds calmly within the light, upbeat pace unique to spring. Proposing looks that fluidly move between everyday moments and special occasions, it portrays a “personal sensibility” that records moments of change—rendered through Son Na-eun’s signature attitude.

In the campaign, actress Son Na-eun completes a refined, classic look in minimalist outerwear and coordinated set styling. Layering a range of pieces—including a faux-leather jacket with a sleeveless dress, and a cropped jacket with a mini skirt—she conveys the campaign’s theme of “quiet but unmistakable change” through sensorial styling.

This season’s campaign also presents lively, dynamic visual content that incorporates digital technology, built around storytelling that transcends the boundaries between the real and virtual worlds. By adding an imaginative twist to a grounded shooting mood, it broadens the narrative range and expressive possibilities a fashion campaign can deliver. It naturally highlights JJ JIGOTT’s modern approach to communication and its experimental sensibility in step with current trends.

JJ JIGOTT’s SPRING campaign featuring the new content will be available at offline stores nationwide as well as the brand’s official online store.